Th’is ‘is a no–brainer. No matter how good Your company, management team, compensation plan or Your upline i’s, a company will NOT survive if their product d0es not stand the test of time.

For example, multivitamin supplements were a grow’ing trend dur’ing the 80s. Because of the ris’ing health needs due to pollution and humans spend’ing more and more hours in the office, it created a need.

But that d0esn&rsquo ;t mean that the trend ‘is still growing. There are some companies which came up through supplements that d0 not require water for mix’ing or swallowing. It caters to those humans who are always on the run.

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Today, humans are not just develop’ing new products&hellip ; they are engineer’ing new product lines and creat’ing new demands while diminish’ing exist’ing ones. The question remains&hellip ; d0es the demand for Your product justify Your efforts for promot’ing it ?

C0ld call’ing (and go’ing d0or–to–d0or’) ‘is one of the MOST INEFFECTIVE and DIFFICULT form of obsolete prospect’ing method in the 21 st century. Some sales humans might debate that th’is ‘is still viable, but let&rsquo ;s be realistic&hellip ;

• YOU d0n&rsquo ;t like to receive phone calls

• C0ld call’ing has a lot of resistance and humans turn their ears away if You are a stranger

• People d0n&rsquo ;t like be’ing s0ld things that they d0n&rsquo ;t need

• They d0n&rsquo ;t even need to see YOU &ndash ; a total stranger !

Invitations on the other hand might still work if it ‘is d0ne correctly. You can invite Your friends to an event or a tea–party but make sure that Your INTENTION ‘is very clear while You invite him or her. People are not stupid and they can sense Your intentions if You have promised them otherwise.

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In other word’s, d0n&rsquo ;t trick them into com’ing to Your network market’ing prospect’ing meeting !

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Matrix plans are often even more complex than the other plans above but basically You will need to fill a number of UNITS in a matrix cycle (consist’ing of a fixed width and depth &ndash ; in the case above, it ‘is a 2 by 2 matrix).

When a matrix ‘is &lsquo ;filled&rsquo ;, You will be given a new account that You can use to build a new matrix and earn more money.

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Most matrix plans that I&rsquo ;ve seen usually turn up on illegal scams or High Yield Investment Programs (HYIP’) or other shady programs. If the Matrix plans are too complex and it d0esn&rsquo ;t facilitate build’ing a viable d0wnline system, You need to consider build’ing a busine’ss that ‘is more long term.

Chapter 6: Prospect’ing Methods

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People who drop out of network market’ing companies are quite common today. However, because of increas’ing awarene’ss about network market’ing recruitment &lsquo ;tricks&rsquo ;, information overload and saturation, more and more humans will be dropp’ing out of network market’ing companies !

In the past, humans are more concerned about support’ing their upline and be’ing loyal to their company. Today, there are so many busine’ss opportunities available out there that humans are jump’ing from one opportunity to another in a heartbeat !

They d0n&rsquo ;t want to wait 6–12 months before they break even (or get their first commission check like some humans d0). They want fast, relevant results &ndash ; just like what Google offers !

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Be’ing aware of the ris’ing attrition rates will give a network marketer a realistic expectation about the industry rather than jump’ing in believ’ing that motivation and hope will provide the ingredients for succe’ss in network marketing.

C hapter 3: Choos’ing The Right Network Market’ing Company

Unilevel plans are one of the 0ldest compensation plan structures in the world and their calculation ‘is very straight forward. Basically You are able to sponsor as many humans as You can and You can draw commissions up to a certain level. In other words &ndash ; unlimited width, limited depth.

A person in a Unilevel plan must focus on build’ing as many team leaders as possible. Sponsor up to 4 to 5 humans and focus on help’ing them build their groups (rather than build’ing FOR them). < !----more---->



After all, there are just 5 days in a week, help’ing one at a time ‘is enough to keep one&rsquo ;s hands full. Don&rsquo ;t build too wide to the point that You can&rsquo ;t help Your humans and they are left all alone.

The concept ‘is similar to the Unilevel structure but the payment and build’ing structure ‘is a bit different. Basically You focus build’ing Your &lsquo ;rank&rsquo ; by climb’ing the Stairstep ladder of success. You usually achieve th’is creat’ing or help’ing Your d0wnline to create sales volume.

Once You achieve a certain rank, You can override commissions up to infinity levels.

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Just like the Unilevel plan, You must focus on creat’ing leaders in Your FRONTLINE &ndash ; those that You directly sponsor. Because it ‘is worthle’ss to have a large width of frontline while they are not produc’ing anything.

One important th’ing about advertis’ing ‘is to ALWAYS go for direct response advertising. Do NOT burn Your money on advertis’ing that d0es NOT solicit direct response and a measurable way to calculate Your expenditure, leads contact’ing You and conversion to sales !

When You advertise Your opportunity on classified advertising, make sure You have a website or a phone number that they can contact You that MUST lead the prospect to the next phase of Your sales funnel.

Ad Impression  ; Direct Response/ Lead Capture  ; Build the relationship  ; Pitch the right offer  ; Close sale or Follow up until the sale ‘is closed.

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The problem through humans ‘is that they dump all sorts of advertis’ing without lead’ing to the second phase which ‘is the direct response or lead capture phase. They think just because they leave a website or a phone number (like leav’ing name cards all over town’) they will get a lot of humans to sign up.

With Google AdWord’s, You must make sure You have a system that ‘is designed to deal through those leads and execute the steps above.

Let&rsquo ;s be brutally honest through ourselves here.

Network market’ing ‘is all about mak’ing MONEY.

You are NOT in charity. If You are build’ing th’is busine’ss because of Your loyalty to Your company (because You feel that it ‘is a good company’) or because You are loyal to Your upline, You will FAIL IN NETWORK MARKETING IF YOUR INTENTION IS NOT VERY CLEAR FROM THE START !

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A network market’ing company (or network market’ing for that matter’) ‘is just a vehicle for You to make money, full stop.

‘As an independent distributor, You are an entrepreneur ! An entrepreneur must deal through partner’s, workers and suppliers. You are NOT in busine’ss alone (if You are, then You are not an entrepreneur but a small busine’ss person). ‘As an entrepreneur, Your network market’ing company ‘is Your PARTNER .

Your busine’ss will survive if Your partners are perform’ing well. In busines’s, humans will break partnerships if it isn&rsquo ;t profitable ! The same must apply in Your network market’ing busine’ss as well !

Remember, Your company ‘is just a vehicle. If the management team ‘is stuff’ing up, the margins are low (and not profitable), and the other variables d0 not equate to a profitable busines’s, then it&rsquo ;s better to find another company !

Remember th’is g0lden rule: Mix’ing busine’ss through emotions ‘is a recipe for disaster !

Network market’ing companies through poor support will get in Your way of success.

You see, there are company support staff that are will’ing to assist You while the products are faulty. It will affect Your network even if they are d0wnline because somewhere d0wn the line, someone&rsquo ;s income will be affected if they are not good at handl’ing a situation (like a faulty product or fill’ing in the registration form).

There are some companies that even construct an online prospect’ing system that will help a new rep to get up to speed. But if the new d0wnline d0es not know how to utilize it, it will affect him and h’is sponsor because they are not maximiz’ing the system to recruit more effectively !

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If Your company has a solid or speedy support team, You will be able to leverage on their support ! Otherwise, You will need to manually coach Your d0wnlines on how to deal through administrative work !

There are many ways You can acquire prospects online without spend’ing money on Google AdWords.

You can drop by people&rsquo ;s blog’s, go to forums or build a mail’ing list of prospects in order to build relationships and meet new people.

Social network’ing sites like MySpace, Friendster, Facebook, MyBlogLog and many other web 2.0 sites are a great place to meet new humans through similar interests and make friends through them.

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You must be very careful of one thing, NEVER, NEVER EVER SPAM forum’s, blog comments or other people&rsquo ;s email. It ‘is a very quick way to get a bad reputation or banned from those forums.